How to make AI video ads that get more clicks

In advertising, creatives often matter more than budget. With the same budget, an engaging video can bring several times the enquiries. The problem: filming takes time and money, and ad creatives need regular refreshing. That is where AI video ads help.

Why use AI for video ads?

• Fast: several versions in days, with no shoot to wait for.
• Easy to test: different openings, headlines and visuals let the ad system find the best combination.
• Easy to refresh: replace tired creatives quickly.
• Multilingual: the same video in Chinese and English versions.

The process

1. Pick the selling point: what do customers care about most: price, speed, convenience or trust?
2. Write the script: grab attention at the start, explain the benefit in the middle, and end with the next step (e.g. “Tap WhatsApp to find out more”).
3. Produce visuals and voice-over: generate visuals, captions and voice-over with AI, or combine them with your product photos.
4. Export several sizes: vertical, square and landscape.
5. Launch and test: test 3–5 versions together and keep the best.

The first 3 seconds matter most

People scroll fast; if the opening doesn't hold them, they're gone. Openings that work:

• State the customer's problem or need directly.
• Show the result or the most striking visual first.
• Use big captions so the video makes sense without sound.

Size recommendations

• TikTok, Reels, Stories: 9:16 vertical.
• Facebook / Instagram feed: 1:1 square or 4:5 vertical.
• Landscape: 16:9 for some placements and websites.

Things to watch

• Keep content truthful, with no exaggerated promises, to avoid rejections (see what to do when a Facebook ad is rejected).
• Make captions clear; many people watch without sound.
• Refresh creatives regularly; one video run too long loses impact.

No time to make them yourself? See our AI video ad design service, for video only or together with ad management.