Run your own ads or hire an ad agency?

When starting with online ads, the first decision is usually: learn it yourself or hand it to an ad agency? Both can work; it depends on your time, budget and goals.

Running ads yourself

Pros:

  • No management fee; the whole budget goes into ads.
  • Full control over content and pace.
  • You build your own experience.

Cons:

  • A long learning curve; platforms and policies change often.
  • Common beginner setup mistakes can waste budget.
  • Daily monitoring and creative work take time away from running the business.

Hiring an ad agency

Pros:

  • An experienced team finds working audiences and creatives faster.
  • Someone optimises and monitors daily, so you can focus on selling.
  • Knowledge of ad policies reduces rejections and account restrictions.

Cons:

  • You pay a management fee.
  • With a non-transparent agency, you may not know where the money goes.

6 questions to ask before choosing an agency

  1. How are the management fee and ad budget split? Does the whole ad budget go into ads?
  2. Can I see daily spend and results? Is there a report or dashboard?
  3. Who manages my ads, and how often are they optimised?
  4. Who makes the creatives, and are they included?
  5. How long is the contract? Monthly or per package?
  6. Do you have experience in similar industries?

How AdsHub works

Our pricing is public, with management fees and ad budget kept separate; every client has a private dashboard showing campaign status, daily reports, spend screenshots and ad balance. See our Facebook, Google and TikTok ads services, or contact us.

Frequently asked questions

Is an agency worth it for a small business?

If you don't have time to learn and manage ads daily, an agency gets you started faster; with a limited budget, start with a short or small package.

What do I still need to do with an agency?

Provide business information, reply quickly to enquiries the ads bring, and share which ones become customers so the ads keep improving.